Have you ever wondered why new customer aquisition is so difficult, expensive & time consuming?
The reason it's difficult has nothing to do with you, your business or your marketing. It has to do with the growth of the Internet and the tremendous number of scams and charlatans that lurk online offering every bogus product and service you can imagine.
People today are often highly sceptical of any product, service or offer… both offline and online. Prospects buy with their eyes… not their ears. They also need to know, like and trust you before they will buy what you're offering. Or they need to know and trust the person that's recommending what you sell.
If you’re like 99% of the business owners I speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on.
Let me do you a favour right now and completely remove that overwhelm from your life forever. Remember the 80/20 Rule - focus 20% of your effort on a tested strategy and process.
We use more than 35 strategies and tactics for just Leads generation like Joint Ventures, Strategic Endorsement Partners, Revenue-Generating Referral Systems, Networking to Success, Radio Advertising, Powerful Gift Card Strategy, Reactivating Stale clients, etc.
Your choice of a strategy will depend on whether you want to put funds into it or not and if you need an influx of leads in short space of time or over a long period of time. Referral systems for example may suit if you already have clients who you can ask to recommend your services/products. These are slow paced and low cost strategies.
A well-executed referral strategy alone can bring you a steady flow of new leads already primed to take up on your product or service. Usually at let’s say 100 current clients the execution can give you an increase of leads by a staggering 225%! At no cost on marketing and no waste of time - just by being great at what you offer as service and experience and ASK to be recommended.
If you need an immediate flow from the Leads Tap, then Active Marketing strategies will be appropriate where result is fast but will cost you some amount of money. If you go that route, then make sure whomever you state exactly what they will deliver for your money. We have developed a vast library for business owners from 100 industries with marketing templates that work in the strategic marketing world fast and at a low cost.
JVs (Joint Ventures) is a middle cost and result strategy but easy to implement. JV’s involve two or more businesses that decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who provide different service from you to the exact same type of clients that need or want what you sell.
A simple JV Tree can involve for example - Jewellery Shop, Florist, Cake Maker, Hairdresser, Event Organiser, Seamstress, Caterer, Decorator, Property Agent, Dentist, etc – just think wedding, new family, new home and so on. There is mutual endorsement and referrals going up and down the Tree where small commission would be agreed when someone sends you the prospect from the JV Tree and you receive a commission when you send a client to another business of the JV Tree.
What I find really exciting about JV’s is this is a strategy I help my clients implement immediately… so it begins generating instant cash flow for them right out of the gate.
In a recent case study I conducted, I found a builder/decorator £75,000 in additional annual revenue by just using the JV strategy.
And again, that’s revenue the business will generate year after year after year.
£75,000 in additional annual revenue increases the valuation of that business somewhere in the range of £225,000 - £300,000.
1. more leads
Are you missing hidden profit in your business?
If you get very conservatively 10% increases in each of the five areas over a year, what would your profit figure look like?
And what if the increases are 20% or probably 50%?
The only thing standing in your way now is getting all of this implemented in a timely and efficient manner.