top of page
  • Writer's pictureAntonina - Business Strategist


Updated: Feb 1, 2020

Like it or not, we live in a time when prospects and clients demand specialisation. They want to feel that they're receiving the product or service they want and need from an authority or expert.

You’ve heard it time and time again… Know Your Customer!  The importance of deepening your knowledge of your customer is being reinforced by almost every business thought-leader these days. Any successful entrepreneur, willing to share their secret sauce, will tell you this has been a critical success factor.

But the fact remains that today, most marketers are channel-centric and not customer-centric. Marketing strategies focus on campaigns and how much the company is going to interact with customers by channels. Marketers are making spending decisions on website development, Google search, online campaigns, and other advertising tools. But as outlined by Frank Cespedes in his Harvard Business review article The Customer Has Escaped, channel-centric approaches that serve static segments are no longer sensible or sustainable options, for a variety of reasons.

Customers have become detached from the channels that used to claim them, and the average marketing program is looking at the average customer, failing to recognise that there are no average customers. Nobody is the average.

Most business owners today try to expand their product or service offerings, reasoning (incorrectly) that they're casting a wider net that will catch more fish. In reality, they're doing the exact opposite. Your prospects want to feel as though you're focused solely on the things that are most important to them. If you try to be everything to everyone, you become nothing to no one.

The key is to discover what your ideal clients really want and make that your "niche" market.

A mere 20% of your current clients are producing 80% of your total business revenue. Those are your ideal clients, and they love what you do and what you provide for them. When you select the area that attracted them to you as your niche market, you immediately begin to attract this type of client in droves.

What the clients feedback tell you? Do you listen?

How does your service evolve?

Your revenue and profits begin to skyrocket, and you will actually begin to work fewer hours. You will "play" at what you do instead of work at what you hate. If you fail to create a custom market for your business, the cost to you may be staggering…

  • You lose revenue and profit.

  • You work longer and harder.

  • You lose the chance to build a valuable business asset.

  • You will be forced to compete forever on price

  • You will never become unique or differentiate your business from your competition.

These are the secrets business owners must know to effectively position their business in the proper niche market that will explode their revenue.

To take a look and see how we can help you define your positioning or help you evolve it come to our THINK BIG session

Dedicated To Your Success,

Antonina Manev - Business Growth Strategist

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our Business Growth Programs. It's helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created our Business Growth Programs with the perfect combination of online resources, tools and support to get you out of any financial distress you're presently experiencing... help you get laser-focused on your highest income-producing activities... and help you develop and then apply the fundamentals that build highly profitable businesses. click here to see for yourself.

27 views2 comments


Antonina - Business Strategist
Antonina - Business Strategist
Oct 10, 2019

It's easy to forget to listen while focusing on the importance of what you want to sell. Here is the trick - if you approach customers with the thought ”What you really really want?” and listen, then you get right pointers where to guide your niche. Simples! 🤓🤓🤓


Amanda Weston
Amanda Weston
Oct 10, 2019

Thank you Antonina for more wise words. I see this all the time with clients scrabbling for more by diversifying, but ending up in a worse position because they have lost focus.

bottom of page